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horror-vacui-simplicity
Product & Tech design/marketing/product/user experience

Observing Horror Vacui and simplicity

There are moments you learn the meaning of something for the first time, but immediately after which you start to experience its occurrence. Learning what Horror Vacui stood for was one such incidents for me. The first time I came…

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product marketing team
Product & Tech marketing/teams/tech

Yours truly, Product Marketing

So, what if product marketing stepped into the arena to let the chums know that it belongs to the clan? Well, nothing like it! So, yeah, here goes a brief, open letter that product marketing writes to everyone who has…

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product market fit
Product & Tech marketing/tech

How product-market fit met Aristotle

If you’re into building, designing, marketing, launching, or selling new products, the term product-market fit is a no-brainer. Well, not to say that it’s easy, for it’s something that’s easier said than done. Put in simple terms, the so-called ‘fit’…

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Product & Tech marketing/tech

8 content marketing lessons I quoted in my personal diary

At gunpoint, your last wish is to write? In the middle of a day-dream, you end up wanting to write? As you frantically call it a day, your brain shamelessly drives you to write? In a world that’s reminding you…

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Product & Tech marketing/stories

When I was surrounded by a story-web…

Stories have always engulfed me in exploration. I love listening to people and stories contribute a lot to it. Sixteen years later, and now in the tech industry career that’s built on grandiose stories, my fascination never seems to cease.

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center-brain email marketing
Product & Tech marketing/tech

Center-brain email marketing: Where detail meets design

Psychologists have long considered human brain to be bifurcated into left and right, based on the style of thinking. With that being said, the right-brain and left-brain theories are broadly different, giving rise to different email marketing personalities and characteristics.

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I'm Aishwarya.

In this space, I write everything about technology, products, books, life, and design—with a tinge of philosophy, mindfulness, and uncanny observations.

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