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who-ever-wrote-that-rule
Product & Tech mindset/product/teams

Who ever wrote that rule?

This is a trait that can be applied to building products. Re-framing the context of something users are already familiar with, and solving for that in the product brings a touch of novelty and excellence. When adapted as a mindset,…

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measuring-product-impact-energy-effort
Product & Tech mindset/product/teams

Measuring product impact with effort vs energy

Quite often, product teams end up thinking this. It’s understandably true that products are hard—to be dreamt about and shaped to solve for a need. It’s a great achievement to be able to conceive ideas, work on timelines, and bring…

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things-we-do-not-say-about-customer-empathy
Product & Tech customers/mindset/product/teams

Things we don’t say about customer empathy

In the dense pages of the product rule book, one is surely to find the (over)usage of a term called empathy. Don’t mistake—this piece of writing isn’t to talk negatively about empathy or prove anything against it. If anything, this…

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what-hammer-syndrome-tells-about-product-features
Product & Tech mindset/product/purpose/teams

What hammer syndrome tells about product features

Let’s say you’re threatened by a bug or a pet. The fear makes your mind picture the presence of what threatens you literally in any place you focus on. This unconnectedness and unnecessary patterns crawl their way into our mind…

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The two-question approach to product building
Product & Tech mindset/product/teams/user experience

The two-question approach to product building

Building teams or products—the underlying need is always to solve for a challenge. Framing processes to simplify an action and trusting on techniques to arrive at a solution are usually the hacks for any team and the product they’re shipping.…

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the power of opposite thinking
Product & Tech mindset/product/teams/tech

The power of opposite thinking

Thinking the negative outcome has always been shunned, especially when dreaming of a start. Factoring in the uncertainties helps for a calculated start, but there’s yet another route for understanding problems and creating solutions that eventually work. It’s in the…

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building a product and mindset
Product & Tech mindset/teams/tech

Building your mind like how you build products

Product minds are like the playgrounds during peak summer—gushing with thoughts, bickering with decisions, a tad bit of waiting along to see which ride to take, and a lot of uncertainty about stumbling over while playing. I’m essaying out my…

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product marketing team
Product & Tech marketing/teams/tech

Yours truly, Product Marketing

So, what if product marketing stepped into the arena to let the chums know that it belongs to the clan? Well, nothing like it! So, yeah, here goes a brief, open letter that product marketing writes to everyone who has…

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networking-product-tech
Product & Tech community/teams/tech

Finding nimbus—what networking means in a product world

In a product world where being a part of communities and building an amazing network of like-minded pals, what’s often missed out is the amount of work that goes into actual networking. Well, what happens behind the scenes is always…

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brooklyn none-nine & product teams
Product & Tech teams/tech

Seven Telltale Traits Product Teams Can Find in Brooklyn Nine-Nine

You’re sitting at your home desk (your new work headquarters), and you really need to put dreams into action — for your product! Chasing product usage journeys, hunting leads, interrogating customers for stories and negotiating your integration deals? For the…

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I'm Aishwarya.

In this space, I write everything about technology, products, books, life, and design—with a tinge of philosophy, mindfulness, and uncanny observations.

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